While our list of capabilities is narrow, the depth at which we practice our craft at Ampli2de™ is second to none. Our service experience methodology takes into account all touchpoints of the customer experience, digital or physical .

We also share our methods through unique, customized educational and consulting programs, that were honed over time at leading companies and international experience design events. We believe in transferring our service design know-how to our clients, and we encourage the development of new methods and mindsets tailored to your organization .

Systemic service design creates impact beyond its origin or intended populations. We carefully consider the boundaries of the problem space and its hidden interconnections and user populations, to create sustainable evolutionary improvements to their service experiences.

Recently, the methods created at Ampli2de™ have been included in industry textbooks that have become de-facto reading materials for service and experience designers all over the world. Our work has appeared in Jim Kalbach's Mapping Experiences: A Complete Guide to Customer Alignment Through Journeys, Blueprints, and Diagrams , 2nd edition published by O'Reilly in 2020, and Sylvie Daumal's Design d'expérience utilisateur : Principes et méthodes UX, 3rd edition, published in French by Eyrolles, in 2018. Our methods and visualizations have also been in featured in experience design (UX) and digital transformation academic programs at the University of Barcelona, SCAD Hong Kong and the University of Ottawa.

Our service design methodology consists of two distinct phases. During the first phase, focused on service strategy and discovery , we take a human-centric, data-informed approach to ensuring that we understand the relevant aspects of the ecosystem, people and value transfer within the problem space that we're immersing ourselves in.

At this stage, we conduct end-user research studies and facilitate multi-disciplinary discovery workshops in order to uncover early valuable insights that help us reimagine and transform your future-state services. We also establish KPIs that will allow us to evaluate the degree of service experience improvement over time.

The second phase of our process distills what we've learned and begins to explore the future state through service mapping and service prototyping . This involves reimagining your service experience by co-creating and validating our hypotheses across various disciplines in your organization. Once the implementation phase begins, we'll work with the technical teams involved to ensure that our service specifications are followed closely, and we'll continue to fine-tune the service experience by monitoring metrics against historical data (if available) and KPIs.

Through our methods and our work, we are committed to contributing to creating diverse, equitable and inclusive working environments for ourselves and our clients, and to co-creating sustainable products, services and experiences that represent and serve our global community in ethically improving humanity's present and future .